About All Connected

I’m a conversion copy chief, growth consultant, and funnel strategist with years of experience writing for iconic brands and humans – including Chanti Zak, Copyhackers, and Interact Quiz Builder. I’m passionate about nervous system recalibration, nerding out on analytics, and mentoring the next generation of copywriters as they master their skills. 

I spend my free time practicing yoga, climbing rocks, reading fantasy novels, and dreaming about regenerative farming. 5-year plan?! Yep! I’ve got one of those! And it includes buying a sprinter van, outfitting it into a tiny home, and driving to San Cristobal.

email marketing strategist & funnel architect

 Pronounced "uh-leesa". I'm a conversion copywriter, brand voice & research expert, film aficionado, and earthy word nerd. With a masters in screenwriting from UCLA, a BA from Harvard, and nearly 10 years as an energy healer— I'm a bit of a mystic, a scholar, and a creative type all rolled into one. Which means I bring strategy, artistry, & intuition to bear when I create conversion-optimized copy, launches, funnels, + sites for incredible entrepreneurs like you.

I've written launches for best-selling authors, Hay House Writers, influencers & cutting-edge ecommerce wellness brands, content for an award-winning supplement company, ad copy for just about every industry under the sun, emails for self publishing imprints, and countless quizzes alongside Chanti Zak + Dawn Petrin. 
I'm into meditation, movies, kindness, and tea 🍵

storytelling strategist & conversion copywriter